[sustran] Re: India - Bosch Horn commercial

[Sujit Patwardhan]

Dear Alan and Tod,
Someone should lodge a complaint with the Advertising Council which is
supposed to be a watchdog organization to control offensive and deceptive
advertisements. will try to locate some activists working on the noise
pollution issue. I didn't find the email ID of the person who wrote about
this first - Rutul Joshi from Ahmedabad, but will locate someone who will do
the honours.
--
Sujit


cc: Sudhir Badami, Mumbai

On Tue, Nov 17, 2009 at 9:47 PM, Alan Howes <alan at ourpeagreenboat.co.uk>wrote:

> Thanks for that Todd - brilliant! And I always thought Americans had no
> sense of humo[u]r! <GRD>
>
> Unfortunately, I find it entirely believable that such ads work in India.
> There is an appalling UK motorheads' TV programme called Top Gear, that is
> exceptionally popular in India and a load of other "developing country"
> markets - makes the Beeb a pile in export earnings. :-(
>
> --
> Alan Howes, Dunblane, Perthshire, Scotland
> email:    alan at ourpeagreenboat.co.uk
> tel:        +44 (0)1786 822974
> mobile:  +44 (0)7952 464335
>
>
> -----Original Message-----
> From: sustran-discuss-bounces+alan=ourpeagreenboat.co.uk at list.jca.apc.org
> [mailto:sustran-discuss-bounces+alan <sustran-discuss-bounces%2Balan>=
> ourpeagreenboat.co.uk at list.jca.apc.org]
> On Behalf Of Todd Edelman, Green Idea Factory
> Sent: 15 November 2009 09:42
> To: sustran-discuss at list.jca.apc.org
> Cc: info at bosch.com
> Subject: [sustran] Re: India - Bosch Horn commercial
>
> Hi Rutul,
>
> Bosch could NEVER get away with an advert like that on German television.
>
> In 2007, the satirical Onion publication came up with something on this
> theme: http://www.youtube.com/watch?v=OxgkHQp8Pds
>
> - T
>
> Rutul Joshi wrote:
> > Few days ago, some enthusiasts in Ahmedabad initiated the 'no honking
> day'
> in the city. While some people are trying hard to make such initiatives a
> sucess, the TV commercials preach something else all together.
> > This TV commercial 'promotes' honking as a powerful way to ease
> 'congestion'! From start to the end - this commercial has all the possible
> wrong elements.
> > http://www.youtube.com/watch?v=hnzJFp6tfKU
> >
> > Majority of the roads in metro cities in India have noise pollution above
> 80 decibels. Shouldn't such commercials be banned?
> >
> > best,
> > Rutul.
> >
> >
> > Rutul Joshi,
> > Lecturer, Faculty of Planning and Public Policy,
> > CEPT University, Ahmedabad - 380 009.
> > Contact: +91-79-26302470-134(ext.) Mob: +91-99240 76451
> > www.spcept.ac.in
> >
> >
> >       Connect more, do more and share more with Yahoo! India Mail. Learn
> more. http://in.overview.mail.yahoo.com/
> > --------------------------------------------------------
> > To search the archives of sustran-discuss visit
> > http://www.google.com/coop/cse?cx=014715651517519735401:ijjtzwbu_ss
> >
> > --------------------------------------------------------
> > If you get sustran-discuss via YAHOOGROUPS, please go to
> http://list.jca.apc.org/manage/listinfo/sustran-discuss to join the real
> sustran-discuss and get full membership rights.
> >
> > ================================================================
> > SUSTRAN-DISCUSS is a forum devoted to discussion of people-centred,
> equitable and sustainable transport with a focus on developing countries
> (the 'Global South').
> >
> >
>
>
> --
> --------------------------------------------
>
> Todd Edelman
> Green Idea Factory
>
> Urbanstr. 45
> D-10967 Berlin
> Germany
>
> Skype: toddedelman
> Mobile: ++49 0162 814 4081
>
> edelman at greenidea.eu
> www.greenidea.eu
> www.flickr.com/photos/edelman
>
> CAR* is over. If you want it.
>
> "Fort mit der Privatautostadt und was Neues hingebaut!"
> - B. Brecht (with slight modification)
>
> * "Car" is a sub-category of automobile, i.e. one used inappropriately,
> opportunistically or without creativity
>
> --------------------------------------------------------
> To search the archives of sustran-discuss visit
> http://www.google.com/coop/cse?cx=014715651517519735401:ijjtzwbu_ss
>
> --------------------------------------------------------
> If you get sustran-discuss via YAHOOGROUPS, please go to
> http://list.jca.apc.org/manage/listinfo/sustran-discuss to join the real
> sustran-discuss and get full membership rights.
>
> ================================================================
> SUSTRAN-DISCUSS is a forum devoted to discussion of people-centred,
> equitable and sustainable transport with a focus on developing countries
> (the 'Global South').
>
> --------------------------------------------------------
> To search the archives of sustran-discuss visit
> http://www.google.com/coop/cse?cx=014715651517519735401:ijjtzwbu_ss
>
> --------------------------------------------------------
> If you get sustran-discuss via YAHOOGROUPS, please go to
> http://list.jca.apc.org/manage/listinfo/sustran-discuss to join the real
> sustran-discuss and get full membership rights.
>
> ================================================================
> SUSTRAN-DISCUSS is a forum devoted to discussion of people-centred,
> equitable and sustainable transport with a focus on developing countries
> (the 'Global South').
>



-- 
--------------------------------------------------------------------
“..each million we invest into urban motorways is an investment
to destroy the city“

Mayor Hans Joachim Vogel
Munich 1970

--------------------------------------------------------------------

Sujit Patwardhan
patwardhan.sujit at gmail.com
sujitjp at gmail.com
------------------------------------------------------------------------------------
Yamuna, ICS Colony, Ganeshkhind Road, Pune 411 007, India
Tel: +91 20 25537955
Cell: +91 98220 26627
------------------------------------------------------------------------------------
Parisar: www.parisar.org
------------------------------------------------------------------------------------