[sustran] Re: India - Bosch Horn commercial

Rutul Joshi joshirutul at yahoo.co.in
Wed Nov 18 04:42:54 JST 2009


Hi Sujit and others,

It is great to see that you are sharing the concern. Something should be done about such 'anti-environment' commercials. Though I don't know what and how. 
It is surprising that these global companies have different standards for different countries! I saw other German Bosch commercials which promote their 'green' products. And here they are getting away with this in India. There are other Bosch India commercials available on you tube which conveniently present how the cars and their accessories help to dominate the roads. 

Rutul. 



________________________________
From: Sujit Patwardhan <patwardhan.sujit at gmail.com>
To: Alan Howes <alan at ourpeagreenboat.co.uk>
Cc: Sudhir Badami <sudhirbadami at gmail.com>; info at bosch.com; sustran-discuss at list.jca.apc.org
Sent: Wed, 18 November, 2009 12:35:06 AM
Subject: [sustran] Re: India - Bosch Horn commercial

Dear Alan and Tod,
Someone should lodge a complaint with the Advertising Council which is
supposed to be a watchdog organization to control offensive and deceptive
advertisements. will try to locate some activists working on the noise
pollution issue. I didn't find the email ID of the person who wrote about
this first - Rutul Joshi from Ahmedabad, but will locate someone who will do
the honours.
--
Sujit


cc: Sudhir Badami, Mumbai

On Tue, Nov 17, 2009 at 9:47 PM, Alan Howes <alan at ourpeagreenboat.co.uk>wrote:

> Thanks for that Todd - brilliant! And I always thought Americans had no
> sense of humo[u]r! <GRD>
>
> Unfortunately, I find it entirely believable that such ads work in India.
> There is an appalling UK motorheads' TV programme called Top Gear, that is
> exceptionally popular in India and a load of other "developing country"
> markets - makes the Beeb a pile in export earnings. :-(
>
> --
> Alan Howes, Dunblane, Perthshire, Scotland
> email:    alan at ourpeagreenboat.co.uk
> tel:        +44 (0)1786 822974
> mobile:  +44 (0)7952 464335
>
>
> -----Original Message-----
> From: sustran-discuss-bounces+alan=ourpeagreenboat.co.uk at list.jca.apc.org
> [mailto:sustran-discuss-bounces+alan <sustran-discuss-bounces%2Balan>=
> ourpeagreenboat.co.uk at list.jca.apc.org]
> On Behalf Of Todd Edelman, Green Idea Factory
> Sent: 15 November 2009 09:42
> To: sustran-discuss at list.jca.apc.org
> Cc: info at bosch.com
> Subject: [sustran] Re: India - Bosch Horn commercial
>
> Hi Rutul,
>
> Bosch could NEVER get away with an advert like that on German television.
>
> In 2007, the satirical Onion publication came up with something on this
> theme: http://www.youtube.com/watch?v=OxgkHQp8Pds
>
> - T
>
> Rutul Joshi wrote:
> > Few days ago, some enthusiasts in Ahmedabad initiated the 'no honking
> day'
> in the city. While some people are trying hard to make such initiatives a
> sucess, the TV commercials preach something else all together.
> > This TV commercial 'promotes' honking as a powerful way to ease
> 'congestion'! From start to the end - this commercial has all the possible
> wrong elements.
> > http://www.youtube.com/watch?v=hnzJFp6tfKU
> >
> > Majority of the roads in metro cities in India have noise pollution above
> 80 decibels. Shouldn't such commercials be banned?
> >
> > best,
> > Rutul.
> >
> >
> > Rutul Joshi,
> > Lecturer, Faculty of Planning and Public Policy,
> > CEPT University, Ahmedabad - 380 009.
> > Contact: +91-79-26302470-134(ext.) Mob: +91-99240 76451
> > www.spcept.ac.in
> >
> >
> >       Connect more, do more and share more with Yahoo! India Mail. Learn
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>
> --
> --------------------------------------------
>
> Todd Edelman
> Green Idea Factory
>
> Urbanstr. 45
> D-10967 Berlin
> Germany
>
> Skype: toddedelman
> Mobile: ++49 0162 814 4081
>
> edelman at greenidea.eu
> www.greenidea.eu
> www.flickr.com/photos/edelman
>
> CAR* is over. If you want it.
>
> "Fort mit der Privatautostadt und was Neues hingebaut!"
> - B. Brecht (with slight modification)
>
> * "Car" is a sub-category of automobile, i.e. one used inappropriately,
> opportunistically or without creativity
>
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-- 
--------------------------------------------------------------------
“..each million we invest into urban motorways is an investment
to destroy the city“

Mayor Hans Joachim Vogel
Munich 1970

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Sujit Patwardhan
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sujitjp at gmail.com
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