[sustran] Re: India - Bosch Horn commercial

Alan Howes alan at ourpeagreenboat.co.uk
Wed Nov 18 01:17:58 JST 2009


Thanks for that Todd - brilliant! And I always thought Americans had no
sense of humo[u]r! <GRD>

Unfortunately, I find it entirely believable that such ads work in India.
There is an appalling UK motorheads' TV programme called Top Gear, that is
exceptionally popular in India and a load of other "developing country"
markets - makes the Beeb a pile in export earnings. :-(

-- 
Alan Howes, Dunblane, Perthshire, Scotland
email:    alan at ourpeagreenboat.co.uk
tel:        +44 (0)1786 822974
mobile:  +44 (0)7952 464335


-----Original Message-----
From: sustran-discuss-bounces+alan=ourpeagreenboat.co.uk at list.jca.apc.org
[mailto:sustran-discuss-bounces+alan=ourpeagreenboat.co.uk at list.jca.apc.org]
On Behalf Of Todd Edelman, Green Idea Factory
Sent: 15 November 2009 09:42
To: sustran-discuss at list.jca.apc.org
Cc: info at bosch.com
Subject: [sustran] Re: India - Bosch Horn commercial

Hi Rutul,

Bosch could NEVER get away with an advert like that on German television.

In 2007, the satirical Onion publication came up with something on this 
theme: http://www.youtube.com/watch?v=OxgkHQp8Pds

- T

Rutul Joshi wrote:
> Few days ago, some enthusiasts in Ahmedabad initiated the 'no honking day'
in the city. While some people are trying hard to make such initiatives a
sucess, the TV commercials preach something else all together. 
> This TV commercial 'promotes' honking as a powerful way to ease
'congestion'! From start to the end - this commercial has all the possible
wrong elements. 
> http://www.youtube.com/watch?v=hnzJFp6tfKU
>  
> Majority of the roads in metro cities in India have noise pollution above
80 decibels. Shouldn't such commercials be banned?
>
> best, 
> Rutul.
>
>
> Rutul Joshi,
> Lecturer, Faculty of Planning and Public Policy,
> CEPT University, Ahmedabad - 380 009.
> Contact: +91-79-26302470-134(ext.) Mob: +91-99240 76451
> www.spcept.ac.in
>
>
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-- 
--------------------------------------------

Todd Edelman
Green Idea Factory

Urbanstr. 45
D-10967 Berlin
Germany

Skype: toddedelman
Mobile: ++49 0162 814 4081

edelman at greenidea.eu
www.greenidea.eu
www.flickr.com/photos/edelman

CAR* is over. If you want it.

"Fort mit der Privatautostadt und was Neues hingebaut!" 
- B. Brecht (with slight modification)

* "Car" is a sub-category of automobile, i.e. one used inappropriately,
opportunistically or without creativity

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