[sustran] Job Vacancy - Dubai - Sales and Public Relations Officer

[Alan P Howes]

Apologies for the formatting, and the lack of information such as
salary, but I would like to draw the following to your attention.

If anyone would like an MS Word copy of the Job Description, please
contact myself. If anyone would like to enquire further about the job
itself, or make an application, please contact - 

Abdulaziz Malik
Director of Public Transport
Dubai Municipality
PO Box 67
Dubai

email: transport at dm.gov.ae


===========================================
JOB DESCRIPTION

Job Title
Sales and Public Relations Officer
Grade
Department
Public Transport Department (PTD)
Section

Reports to
Head of Planning and Marketing
Staff Supervised
Schools and Children Liaison Officer (?)
Other


1. 	Main Purpose of Job:
To promote and achieve increased sales of Public Transport Department
products
2.	Principal Job Objectives:
?	Identify, pursue and achieve opportunities for increased
corporate sales of passenger 
trips on scheduled public transport services.
?	Identify, pursue and achieve opportunities for sales of PTD
products other than 
scheduled services.
?	Ensure a positive and high profile for the Department and its
operations in printed 
and broadcast media.
?	Ensure a positive image of the Department and its operations,
and of public transport 
in general, is cultivated among the residents of Dubai.
?	Maintain good relations with commercial firms and other
organisations whose 
activities may have a bearing on the Department's success.
3.	Job Activities:
?	To obtain, and maintain, a thorough knowledge of the PTD's
products, capabilities, 
strengths and weaknesses, as well as the principles underlying product
costing.
?	To keep abreast with international best practice in public
transport promotion and 
sales, by means of appropriate journals, the Internet, etc.
?	To collect and maintain information about existing and
potential corporate 
customers, including both customers for contract services etc., and
organisations 
which may generate customers for scheduled services. These will
include, to a greater 
or lesser extent:
?	Significant employers
?	Hotels, particularly those attracting numbers of tourists
?	Shopping Centres
?	Educational institutions
?	Hospitals and other medical facilities
?	Sports Clubs
?	Event Organisers
?	Other visitor attractions
?	To identify key personnel within these organisations whose
activities are relevant to 
the aims and objectives of the PTD. 
?	To conduct visits to the above, in order to:
?	Ensure they are familiar with the Departments products, and
that they have all 
necessary information.
?	Understand their views about the Department and its products,
and what might be 
necessary to achieve more custom.
?	Generate ideas for new products, or new ways of marketing
existing products.
?	Identify occasions on which Press Releases should be produced,
and draft such 
Releases.
?	Encourage the broadcast and printed media to produce articles
featuring Public 
Transport in a positive light, and assist them in so doing.
?	Identify relevant societies, groups etc. among the resident
population, and maintain 
liaison with them in order to achieve a positive image of public
transport,  generate 
sales and obtain feedback on their opinions and requirements in
respect of our 
products.
?	Ensure that the Department's aims, objectives and activities,
and the objectives and 
advantages of public transport in general, are communicated to young
people 
throughout Dubai.
?	Represent the Department at official and commercial functions
as required.
?	Produce reports on the above activities as specified.




3.	Main outputs:
?	Increased sales of Department products.
?	Improved public perception of the Department and its
activities.
4.	Work Contacts and Relations:
?	Internal.  Regular contact with Publicity Officer, Planning
Officer, and other 
Department staff who may be able to assist in the job objectives.
?	External. Organisations as mentioned above.
5.	Independence of Operation and Responsibility:
Performs according to specific directives and regulations. Superior is
kept 
informed of the work progress and spot checks/verifies completed work.
6.	Supervisory Responsibility:

i.	Number of employees supervised:
ii.	Calibre: from Grade ___ to Grade ___
7. 	Physical Effort:
Minimal
8.       Work Environment:

9.	Minimum Requirements:

9.1       Academic Qualifications:
University Degree or other approved 
qualification in Marketing, Public 
Relations, Communication or other 
relevant subject.
9.2       Vocational Training:

9.3       Professional Experience:
At least 02 years relevant experience.
9.4       Language/s:
Fluent spoken Arabic and English, ability 
to write well in one of these languages.
9.5       Other skills & proficiency:
Good communication skills, both written 
and verbal. Ability to use computers 
effectively for communication and 
research. A pleasant, outgoing personality.



-- 
Alan Howes, Dubai, UAE (Otherwise Perthshire, Scotland)
alaninthegulf at yahoo.co.uk
Professional website   (Needs Updating!): 
http://www.users.zetnet.co.uk/alanhowes/