[sustran] Re: India - Bosch Horn commercial

Todd Edelman, Green Idea Factory edelman at greenidea.eu
Wed Nov 18 07:04:37 JST 2009


Hi all,

I think we have their attention...

*"Adding comments has been disabled for this video." now appears at the 
You Tube link.

- T

*Sujit Patwardhan wrote:
>
>
> Sudhir,
>
> http://www.youtube.com/watch?v=hnzJFp6tfKU
>
> Someone really needs to drag Bosch to court (not just to the Ad 
> Council) for promoting Noise Pollution. Should we forward it to the 
> Ministry for Environment? It sure encourages violation of the Noise 
> Pollution Act
> --
> Sujit
>
>
>
>
> On Tue, Nov 17, 2009 at 9:47 PM, Alan Howes 
> <alan at ourpeagreenboat.co.uk <mailto:alan at ourpeagreenboat.co.uk>> wrote:
>
>     Thanks for that Todd - brilliant! And I always thought Americans
>     had no
>     sense of humo[u]r! <GRD>
>
>     Unfortunately, I find it entirely believable that such ads work in
>     India.
>     There is an appalling UK motorheads' TV programme called Top Gear,
>     that is
>     exceptionally popular in India and a load of other "developing
>     country"
>     markets - makes the Beeb a pile in export earnings. :-(
>
>     --
>     Alan Howes, Dunblane, Perthshire, Scotland
>     email:    alan at ourpeagreenboat.co.uk
>     <mailto:alan at ourpeagreenboat.co.uk>
>     tel:        +44 (0)1786 822974
>     mobile:  +44 (0)7952 464335
>
>
>     -----Original Message-----
>     From: sustran-discuss-bounces+alan=ourpeagreenboat.co.uk
>     <http://ourpeagreenboat.co.uk>@list.jca.apc.org
>     <http://list.jca.apc.org>
>     [mailto:sustran-discuss-bounces+alan
>     <mailto:sustran-discuss-bounces%2Balan>=ourpeagreenboat.co.uk
>     <http://ourpeagreenboat.co.uk>@list.jca.apc.org
>     <http://list.jca.apc.org>]
>     On Behalf Of Todd Edelman, Green Idea Factory
>     Sent: 15 November 2009 09:42
>     To: sustran-discuss at list.jca.apc.org
>     <mailto:sustran-discuss at list.jca.apc.org>
>     Cc: info at bosch.com <mailto:info at bosch.com>
>     Subject: [sustran] Re: India - Bosch Horn commercial
>
>     Hi Rutul,
>
>     Bosch could NEVER get away with an advert like that on German
>     television.
>
>     In 2007, the satirical Onion publication came up with something on
>     this
>     theme: http://www.youtube.com/watch?v=OxgkHQp8Pds
>
>     - T
>
>     Rutul Joshi wrote:
>     > Few days ago, some enthusiasts in Ahmedabad initiated the 'no
>     honking day'
>     in the city. While some people are trying hard to make such
>     initiatives a
>     sucess, the TV commercials preach something else all together.
>     > This TV commercial 'promotes' honking as a powerful way to ease
>     'congestion'! From start to the end - this commercial has all the
>     possible
>     wrong elements.
>     > http://www.youtube.com/watch?v=hnzJFp6tfKU
>     >
>     > Majority of the roads in metro cities in India have noise
>     pollution above
>     80 decibels. Shouldn't such commercials be banned?
>     >
>     > best,
>     > Rutul.
>     >
>     >
>     > Rutul Joshi,
>     > Lecturer, Faculty of Planning and Public Policy,
>     > CEPT University, Ahmedabad - 380 009.
>     > Contact: +91-79-26302470-134(ext.) Mob: +91-99240 76451
>     > www.spcept.ac.in <http://www.spcept.ac.in>
>     >
>     >
>     >       Connect more, do more and share more with Yahoo! India
>     Mail. Learn
>     more. http://in.overview.mail.yahoo.com/
>     > --------------------------------------------------------
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>     --
>     --------------------------------------------
>
>     Todd Edelman
>     Green Idea Factory
>
>     Urbanstr. 45
>     D-10967 Berlin
>     Germany
>
>     Skype: toddedelman
>     Mobile: ++49 0162 814 4081
>
>     edelman at greenidea.eu <mailto:edelman at greenidea.eu>
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>
>     CAR* is over. If you want it.
>
>     "Fort mit der Privatautostadt und was Neues hingebaut!"
>     - B. Brecht (with slight modification)
>
>     * "Car" is a sub-category of automobile, i.e. one used
>     inappropriately,
>     opportunistically or without creativity
>
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>     ================================================================
>     SUSTRAN-DISCUSS is a forum devoted to discussion of people-centred,
>     equitable and sustainable transport with a focus on developing
>     countries
>     (the 'Global South').
>
>     --------------------------------------------------------
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>     on developing countries (the 'Global South').
>
>
>
>
> -- 
> --------------------------------------------------------------------
> “..each million we invest into urban motorways is an investment
> to destroy the city“
>
> Mayor Hans Joachim Vogel
> Munich 1970
>
> --------------------------------------------------------------------
>
> Sujit Patwardhan
> patwardhan.sujit at gmail.com <mailto:patwardhan.sujit at gmail.com>
> sujitjp at gmail.com <mailto:sujitjp at gmail.com>
> ------------------------------------------------------------------------------------
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>


-- 
--------------------------------------------

Todd Edelman
Green Idea Factory

Urbanstr. 45
D-10967 Berlin
Germany

Skype: toddedelman
Mobile: ++49 0162 814 4081

edelman at greenidea.eu
www.greenidea.eu
www.flickr.com/photos/edelman

CAR* is over. If you want it.

"Fort mit der Privatautostadt und was Neues hingebaut!" 
- B. Brecht (with slight modification)

* "Car" is a sub-category of automobile, i.e. one used inappropriately, opportunistically or without creativity



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