[sustran] Re: social marketing projects

[Carlos Felipe Pardo V.]

Hey Lisa,
 
OECD has a book called "The role of soft measures" that focuses on factor influencing mode choice and travel behavior. Though it's mostly in europe, but I think it's really nice.
 
Hope it helps,

Lisa Peterson <lpeterson at itdp.org> wrote:

Dear all,

 

I’m looking for examples of innovative marketing/social marketing projects in the transport sector.  How are communities, NGOs, governments or others working to change how people think about transport?  To change travel behavior?  I’m most interested in specific projects that any of you may know of.  Thanks for any ideas.

 

Best,

Lisa

 

 

Lisa Peterson

 

Communications Director

Institute for Transportation and Development Policy

 

Subscribe to Sustainable Transport: www.itdp.org

 

115 West 30th Street, Suite 1205

New York, NY 10001

Ph: 212-629-8001

Fax: 212-629-8033

e-mail: lpeterson at itdp.org

 



Carlos F. Pardo V.
Pardinus Research
pardinus at yahoo.com



		
---------------------------------
Do you Yahoo!?
New and Improved Yahoo! Mail - Send 10MB messages!
-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://list.jca.apc.org/manage/private/sustran-discuss/attachments/20040817/f4aa5bec/attachment.html