[sustran] Re: Pro-bicycle campaigns

[Lake Sagaris]

Thanks to David and Paula for their suggestions for information on 
promoting bike use.

All best
Lake

Lake Sagaris
Communications, Living City (Ciudad Viva)

At 05:37 PM 9/22/2002 -0700, you wrote:
>There is stuff scattered around the International Bicycle Fund that you
>might find helpful putting together a bike campaign.  Several articles
>are concentrated at www.ibike.org/encouragement.
>
>-----Original Message-----
>From: owner-sustran-discuss at jca.ax.apc.org
>[mailto:owner-sustran-discuss at jca.ax.apc.org] On Behalf Of Lake Sagaris
>Sent: Wednesday, September 11, 2002 5:38 AM
>To: sustran-discuss at jca.ax.apc.org
>Subject: [sustran] Pro-bicycle campaigns
>
>
>Dear Sustran-members
>
>Here in Santiago, Chile, Ciudad Viva (Living City), our community
>organization, is currently working with government, municipal and
>international officials on a bicycle project with support from the
>Global
>Environmental Fund (main purpose, reduce greenhouse emissions by
>campaigning and building infrastructure to get more people moving by
>bike).
>
>We are looking for information on how successful pro-bike campaigns have
>
>been organized: who has headed these campaigns? What kind of role have
>non-governmental organizations in general and community groups (parents,
>
>sports clubs, unions, neighbourhood associations, organizations of bike
>users/riders) played in leading or contributing to these campaigns? What
>
>are the key ingredients and how should they be organized to get the most
>
>out of them (publicity, bike days, safe rides to school campaigns,
>media,
>etc.)? What kind of funding packages/systems have proved the most
>successful?
>
>We are very interested in the Sustran effort in the UK, with its safe
>rides
>to schools, transnet, a new Internet resource for kids, and its national
>
>bike network. Is there one central funding process for these or other
>similar programs, or are funds part of municipal school budgets, or
>other
>programs?
>
>What are the key elements for getting people informed and motivated to
>use
>bikes? We are thinking of a good, informative website with maps, tips,
>safety recommendations and the like, an information centre (or
>decentralized information via news kiosks, or both?), basic maps,
>flyers,
>etc., a pilot program in schools and combined with the Santiago
>metro/subway. What else should we be thinking of?
>
>Any suggestions would be greatly appreciated. We're really looking for
>the
>nuts and bolts, the kinds of information behind this list, successful
>campaigns, web pages and the like. As usual, our time to do this is
>limited, but our willingness enormous, so all pointers will be greatly
>appreciated.
>
>Thanks muchly and greetings to all.
>
>Lake
>
>Lake Sagaris
>Communications, Ciudad Viva