[sustran] RE: [Transit-Prof] Re: TDM in Perth, WA - 14% car-driver trip red uction

[Alan Patrick Howes]

Hi Steve - 

That's a pleasant surprise, I'm not sure I knew there was a transit-prof
member in Australia. I have not yet been there myself, but have contacts and
keep my eye on what goes on, and it seems to me that Australia (some states
at least) has some useful experience to share on achieving some of the
benefits of UK-style transport deregulation without "throwing the baby out
with the bathwater". So please keep posting - though from your job title I
suppose you may well not be a transit man.

Yes, it is Travelsmart. I haven't fully read the article properly myself yet
(hopefully this [long] weekend - it's Eid Al Adha, the feast of sacrifice -
connected with Hajj). And I have only had a quick look at the Travelsmart
website. So I don't know how much the article has to say that is new - seems
IIRC to be mainly based on an interview with a German guy named Borg from
the consultants who developed the individualised marketing technique.

I will get the item scanned and send it off in the next few days - a lot of
sustran-ers want to see it.

(The quoted 14% decrease in car-driver trips must be from a pretty high
base, surely? But I'm not yet clear how large a part of Perth they are
talking about.)

-- 
Alan P Howes, Special Transport Advisor, 
     Dubai Municipality Public Transport Department
aphowes at dm.gov.ae
Tel:    +971 4 286 1616 ext 214
Mobile: +971 50 5989661


> -----Original Message-----
> From: stevepiotrowski [mailto:spiotrowski at transport.wa.gov.au]
> Sent: Tuesday, February 19, 2002 5:30 AM
> To: Transit-Prof at yahoogroups.com
> Subject: [Transit-Prof] Re: TDM in Perth, WA - 14% car-driver 
> trip reduction
> 
> 
> Hello Alan:
> 
> I would be interested in seeing the article as well.
> 
> I think you are referring to the 'Travelsmart' initiatives that are 
> ongoing in Perth.  It is an individualised marketing program where 
> a large number of households in a targeted area are contacted and 
> provided with information about public transport, walking and cycling.
> 
> The program has been successful so far, with a (reported) increase in 
> the number of walking, cycling and public transport trips in the 
> targeted areas which is very encouraging.  However, it must 
> be kept in 
> mind that:
> 
> 1. The percentage increases are off a low base; and
> 2. There is no way of knowing if the results of the marketing will be 
> short-lived or not.  Only time will tell.
> 
> There are some in Perth who believe that Travelsmart is the answer to 
> our future transport mobility problems.  The reality is that it is 
> moving us in the right direction, but only by a small amount.  There 
> are a lot of other things that we need to be doing to achieve 
> our mode 
> split targets (like transit priority measures, and pricing policies 
> which reflect the true cost of driving a car).
> 
> Regards,
> Steve Piotrowski
> Project Manager,
> Future Perth Strategic Transport Evaluation
> Perth, WA, Australia
> spiotrowski at transport.wa.gov.au
> 
> --- In Transit-Prof at y..., Alan P Howes <alaninthegulf at y...> wrote:
> > The latest issue (to reach me) of the UK transport magazine LTT has 
> an
> > item on the above - also quotes 17% increase in PT trips, 61% 
> cycling,
> > 35% walking.
> > 
> > Anyone interested in seeing it? I could scan it.
> > 
> > I was particularly thinking of Todd Litman - not sure which list 
> he's
> > on.
> > -- 
> > Alan & Jacqui Howes, Dubai, UAE (Otherwise Perthshire, Scotland)
> > alaninthegulf at y... (Alan)        cybermog57 at y... (Jacqui)
> > http://www.users.zetnet.co.uk/alanhowes/  [Needs Updating!]
> 
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