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<div class=Section1>
<p class=MsoNormal><i style='mso-bidi-font-style:normal'><span
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:115%;mso-bidi-font-family:
"Times New Roman";mso-bidi-theme-font:minor-bidi;color:black;mso-themecolor:
text1'>Later today a final version of this will be posted to World Streets. If
in the meantime you have comments or suggestions, that would, as always be most
welcome.<o:p></o:p></span></i></p>
<p class=MsoNormal><span style='font-size:12.0pt;line-height:115%;mso-fareast-font-family:
"Times New Roman";mso-fareast-theme-font:minor-fareast;color:black;mso-themecolor:
text1;mso-no-proof:yes'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;line-height:115%;mso-fareast-font-family:
"Times New Roman";mso-fareast-theme-font:minor-fareast;color:black;mso-themecolor:
text1;mso-no-proof:yes'><o:p> </o:p></span></p>
<p class=MsoNormal align=center style='text-align:center;line-height:normal;
mso-layout-grid-align:none;text-autospace:none'><span style='font-size:12.0pt;
mso-bidi-font-size:10.0pt;font-family:"Arial","sans-serif"'>Happy birthday
Vélib 2009<o:p></o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Well
here you are dear child, already two years old and for such a young thing you
have certainly been very active over these first 730 days.<o:p></o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>More
than 50 million rides, going on three hundred thousand annual pass holders, and
finally the full complement of 20,000 bikes on the streets. And as if that were
not enough, here you are already venturing out into thirty surrounding towns
and suburbs to give each of them Vélib's of their own. You turned out to be too
good a present for Paris to keep you for itself.<span
style='mso-spacerun:yes'> </span><o:p></o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>You,
and the Paris and JCDecaux teams that make you work day after day, have been
busy continually fine-tuning your bikes, maintenance procedures, station
locations, software, like redistribution and everything else that it takes to
make you an appreciated partner of Paris's first-rate, internationally
competitive, affordable new mobility system.<span style='mso-spacerun:yes'>
</span><o:p></o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Few
of us really understood at the beginning how important you were going to be,
and I bet that even you did not fully appreciate the extent that you would
become part of a major transformation process.<o:p></o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><b style='mso-bidi-font-weight:normal'><span
style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Vélib and us<o:p></o:p></span></b></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>And
those of us who hop on your bikes every day – our editor for example
estimates that he has made more than 2000 trips, most of which worked out very
well – are in a pretty good position to appreciate your
contribution.<span style='mso-spacerun:yes'> </span>It is not that you are perfect,
oh no!<span style='mso-spacerun:yes'> </span>but certainly good enough that
for many of us you have become a part of our daily mobility solution, an almost
always agreeable part of our day to day lives.<span style='mso-spacerun:yes'>
</span>You don't have to be absolutely perfect, almost perfect will do just
fine.<o:p></o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>A
trained Vélib user (it was you that trained us dear Vélib) has a whole series
of backup strategies just in case we do not find a working bicycle at the first
station or a parking slot when making a mad dash for a transit connection --
and for still somehow getting<span style='mso-spacerun:yes'> </span>wherever
it is we need to go when we need to get there.<span style='mso-spacerun:yes'>
</span>We love you most of all, but if the rain is too hard, the snow is
falling, or we cannot find that bike, we have a workaround.<span
style='mso-spacerun:yes'> </span>That is part of our partnership deal with
you.<o:p></o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><b style='mso-bidi-font-weight:normal'><span
style='font-size:10.0pt;font-family:"Arial","sans-serif"'>And now let us have a
look at your 2009 birthday gift.<o:p></o:p></span></b></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>This
is an important day and we have been giving this a fair amount of thought over
the last weeks, and when you give a gift you really want it to be useful, and
used.<span style='mso-spacerun:yes'> </span>And of course the best gifts are
the ones that can be shared.<o:p></o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>We
would very much like to come up with a present this year that would help you to
deal with the problems associated with your nice bicycles which are too often
being vandalized or stolen.<span style='mso-spacerun:yes'> </span>As the world
knows, those are big numbers and really do need attention and ingenious ways of
dealing with them.<span style='mso-spacerun:yes'> </span>But that is
sufficiently challenging<span style='mso-spacerun:yes'> </span>that we have to
back off this time and can only promise to give it thought we would share ideas
from many parts with this as they come in.<o:p></o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>So
our gift this year is one that we hope you will like. We want to help you with
what is probably your Number 2 operational problem, smoothing the distribution
of bikes over the system.<span style='mso-spacerun:yes'> </span>Here is what
we propose.<o:p></o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><b style='mso-bidi-font-weight:normal'><span
style='font-size:10.0pt;font-family:"Arial","sans-serif"'>A sketch plan for
using small financial incentives for getting and improve distribution of bikes
throughout the system.<span style='mso-spacerun:yes'> </span><o:p></o:p></span></b></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>We
are well aware that smoothing the redistribution process<span
style='mso-spacerun:yes'> </span>is not one that is unique to Paris and that
is a fundamental structural problem that needs to be dealt with just about
everywhere<span style='mso-spacerun:yes'> </span>in a strategic manner.<span
style='mso-spacerun:yes'> </span>So here is our gift proposal. By the numbers:<o:p></o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<ol style='margin-top:0in' start=1 type=1>
<li class=MsoNormal style='line-height:normal;mso-list:l0 level1 lfo1;
mso-layout-grid-align:none;text-autospace:none'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>We propose you introduce an
overlay software system to provide small financial incentives for anyone
who parks a bicycle in a station which is empty (or almost empty).<span
style='mso-spacerun:yes'> </span>Which will also apply to anyone who picks
up a bicycle from a station which is full (or almost full).<o:p></o:p></span></li>
</ol>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<ol style='margin-top:0in' start=2 type=1>
<li class=MsoNormal style='line-height:normal;mso-list:l0 level1 lfo1;
mso-layout-grid-align:none;text-autospace:none'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>In other words, make us the users
and the beneficiaries part of the solution. <br style='mso-special-character:
line-break'>
<![if !supportLineBreakNewLine]><br style='mso-special-character:line-break'>
<![endif]><o:p></o:p></span></li>
</ol>
<p class=MsoListParagraph><span style='font-size:10.0pt;line-height:115%;
font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<ol style='margin-top:0in' start=3 type=1>
<li class=MsoNormal style='line-height:normal;mso-list:l0 level1 lfo1;
mso-layout-grid-align:none;text-autospace:none'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>This process can work of course
only where there is a basic logistics/financial system which will support
it.<span style='mso-spacerun:yes'> </span>But in your case Vélib we think
you have in place just about everything you need to make this one work.
(And many of your brothers and sisters in other cities should be able to
do this as well.)<o:p></o:p></span></li>
</ol>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<ol style='margin-top:0in' start=4 type=1>
<li class=MsoNormal style='line-height:normal;mso-list:l0 level1 lfo1;
mso-layout-grid-align:none;text-autospace:none'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>The idea is to automatically credit
a specific sum to registered users who provide these valuable services.
There are several key details which need to be figured out before going
ahead, which include the following:<o:p></o:p></span></li>
</ol>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<ol style='margin-top:0in' start=5 type=1>
<li class=MsoNormal style='line-height:normal;mso-list:l0 level1 lfo1;
mso-layout-grid-align:none;text-autospace:none'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>What exactly should be the sum
awarded to participants? One Euro, two, three? Well that will depend on
balancing (a) what works as an incentive on the one hand, and (b) the
costs you presently have to bear for manual distribution. <o:p></o:p></span></li>
</ol>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<ol style='margin-top:0in' start=6 type=1>
<li class=MsoNormal style='line-height:normal;mso-list:l0 level1 lfo1;
mso-layout-grid-align:none;text-autospace:none'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>What exactly should be the
"station threshold', i.e., should the award be made only to those who
add a first bike to an empty station, or should it be also made for second
and third bikes being brought in?<span style='mso-spacerun:yes'>
</span>And ditto for freeing places in a full stand?<span
style='mso-spacerun:yes'> </span>This the operator will be
well-positioned to figure out, and in any event by nature of the flexibility
of the underlying logistics<span style='mso-spacerun:yes'> </span>system,
this can be played with and fine-tuned in the early stages of the project.<o:p></o:p></span></li>
</ol>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<ol style='margin-top:0in' start=7 type=1>
<li class=MsoNormal style='line-height:normal;mso-list:l0 level1 lfo1;
mso-layout-grid-align:none;text-autospace:none'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>Behind all this, it is useful to
have precise information on the cost of physically moving a bike at
present.<span style='mso-spacerun:yes'> </span>Our own best guess, not
only for Paris but for the more than a dozen other systems that we have
visited and observed, is that this has to run on the order of four Euros
per bike, plus or minus 2.<span style='mso-spacerun:yes'> </span>But this
of course the city and the operator will know.<o:p></o:p></span></li>
</ol>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<ol style='margin-top:0in' start=8 type=1>
<li class=MsoNormal style='line-height:normal;mso-list:l0 level1 lfo1;
mso-layout-grid-align:none;text-autospace:none'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>Such payments will of course be
made only to people holding annual passes, However it may also be worth
considering whether a special arrangement might be set up in which users
register for the program and the financial incentives that go along with
it.<o:p></o:p></span></li>
</ol>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<ol style='margin-top:0in' start=9 type=1>
<li class=MsoNormal style='line-height:normal;mso-list:l0 level1 lfo1;
mso-layout-grid-align:none;text-autospace:none'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>An advantage of this approach,
which we might call "dynamic redistribution" as opposed to
physically lugging the bikes around, is that it is a continuous process,
with all the advantages that this entails<o:p></o:p></span></li>
</ol>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<ol style='margin-top:0in' start=10 type=1>
<li class=MsoNormal style='line-height:normal;mso-list:l0 level1 lfo1;
mso-layout-grid-align:none;text-autospace:none'><span style='font-size:
10.0pt;font-family:"Arial","sans-serif"'>One final advantage<span
style='mso-spacerun:yes'> </span>that comes to mind is that something
like this increases the feeling of public ownership of the system, which
in itself is one of the tools you need to fight against the problems of
bicycle theft and abuse.<span style='mso-spacerun:yes'> </span>It will
not deal with all aspects of that challenge, but it is one of the many
small steps that can be taken to drive down those numbers to something
which is financially and socially tolerable.<o:p></o:p></span></li>
</ol>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>So
there you have it your Vélib, World Streets present to you on this important
day.<span style='mso-spacerun:yes'> </span>And hey!<span
style='mso-spacerun:yes'> </span>as we were saying, this is the kind of gift
that you can both use yourself and share with the world. So do it, and our
friends in Barcelona, Montreal, Seville, Rome and the more than one hundred
cities in the world that have already installed their own public bicycle
system.<span style='mso-spacerun:yes'> </span>And the thousand or so cities
that are looking to you dear Vélib for ideas, encouragement and your example.<o:p></o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>You
have been a very good girl. Thank you.<o:p></o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='line-height:normal;mso-layout-grid-align:none;
text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Happy
birthday Vélib!<o:p></o:p></span></p>
<p><o:p> </o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
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