<meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5Csudhir%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link rel="themeData" href="file:///C:%5CDOCUME%7E1%5Csudhir%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"><link rel="colorSchemeMapping" href="file:///C:%5CDOCUME%7E1%5Csudhir%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml"><style>  </style> <p><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">Have a look at this </span><span style="font-size: 10pt; font-family: "Arial","sans-serif";"> <a href="http://www.synovate.com/insights/infact/issues/200906/">http://www.synovate.com/insights/infact/issues/200906/</a></span></p> <p><span style="font-size: 10pt; font-family: "Arial","sans-serif";">please note ( even with limited small sample) - small % of people plan to use public transport more and more importantly<b> </b>only 9% of people </span><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;"> would be riding bikes or walking more often!!!</span></p> <p><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;"></span></p> <p><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">Overall, 14% of respondents across the 18 markets say they will use public transport more often in the coming year. The highest level of agreement was China at 39%. </span><span style="font-size: 10pt; font-family: "Arial","sans-serif";"></span></p> <p><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">Kelvin Gin says Chinese people are definitely curtailing spending but we also need to remember that not that many people own cars yet in China. </span><span style="font-size: 10pt; font-family: "Arial","sans-serif";"></span></p> <p><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">"Even though this is an urban sample (so potentially more car owners) and China is arguably the world's top car market, you still have well over a billion people here who do not own a vehicle. They have to get to places somehow so public transport is always in demand in Chinese cities. The Government is improving public infrastructure all the time too." </span><span style="font-size: 10pt; font-family: "Arial","sans-serif";"></span></p> <p><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">There was also a high response in Korea where a third of respondents said they will use more public transport and ByeongHwan Je puts this down to simple economics. </span><span style="font-size: 10pt; font-family: "Arial","sans-serif";"></span></p> <p><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">"Korea imports 100% of its petroleum and gas from other nations and is therefore very price-sensitive. Even though fuel prices are down from last year, fuel for personal vehicles is still quite a luxury. The Government also actively pushes the use of public transport." </span><span style="font-size: 10pt; font-family: "Arial","sans-serif";"></span></p> <p><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">Only 2% of American respondents say they will use more public transport in the next 12 months. </span><span style="font-size: 10pt; font-family: "Arial","sans-serif";"></span></p> <p><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">The survey also asked if people would be riding bikes or walking more often and an overall 9% agreed that they would. The highest results were Korea at 20%, Germany at 17%, China at 16% and Japan at 15%. </span><span style="font-size: 10pt; font-family: "Arial","sans-serif";"></span></p> <p><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">Shinya Goto, Head of Synovate Japan's Motoresearch team says that multiple factors are at work. </span><span style="font-size: 10pt; font-family: "Arial","sans-serif";"></span></p> <p><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">"Public transport, walking and bike riding are no doubt more popular in all these markets for similar reasons... the environment, exercise and economics. But in the case of Japan there is another important factor at work, one that has implications for the auto industry. </span><span style="font-size: 10pt; font-family: "Arial","sans-serif";"></span></p> <p><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">"The younger generation is moving away from personal transport. From the late teens to around 30, we see much less inclination to own a vehicle. These young people are environmentally aware and would rather spend their money on mobiles and clothes, taking public transport and creating a 'cocoon' with their mobiles or iPods. This is a real change from other generations." </span><span style="font-size: 10pt; font-family: "Arial","sans-serif";"></span></p> <p><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">CEO of Synovate Motoresearch, Scott Miller, says this trend will move beyond Japan. </span><span style="font-size: 10pt; font-family: "Arial","sans-serif";"></span></p> <p><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">"Two car households will become one car households. More and more, owning a car may not be viewed as that responsible. </span><span style="font-size: 10pt; font-family: "Arial","sans-serif";"></span></p> <p><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">"Smart car makers are already working to find types of vehicles and performance characteristics that will not make people feel responsible for environmental damage; and working to stop the reputation that cars are bad for the world. </span><span style="font-size: 10pt; font-family: "Arial","sans-serif";"></span></p> <p><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">"So it's not all doom and gloom - not by a long shot. Quite simply, cars are freedom... and people value freedom above most other things. If they continue to enjoy guilt-free freedom, the car will stay a large part of daily lives for many people." </span><span style="font-size: 10pt; font-family: "Arial","sans-serif";"></span></p> <p class="MsoNormal"><span style="font-size: 10pt; line-height: 115%; font-family: "Arial","sans-serif";"><br clear="all"> <br> -- <br> Sudhir Gota<br> Transport Specialist<br> CAI-Asia Center<br> Unit 3510, 35th Floor, Robinsons-Equitable Tower,<br> ADB Avenue, Ortigas Center, Pasig City<br> Metro Manila, Philippines 1605<br> Tel: +63-2-395-2843<br> Fax: +63-2-395-2846<br> <a href="http://www.cleanairnet.org/caiasia">http://www.cleanairnet.org/caiasia</a><br> Skype : sudhirgota</span><span style="font-size: 10pt; line-height: 115%; font-family: "Arial","sans-serif";"></span></p>