[http://transalt.org/newsroom/releases/3152] Release Date April 1, 2009 Press Release Contact WASHINGTON - In a move that stunned industry insiders, President Obama announced that the New York City-based nonprofit <a href="http://transalt.org/">Transportation Alternatives </a>would be responsible for renaming hundreds of American-made automobiles. The decision, a last-minute addition to his auto-Industry bailout package, is considered a precursor to the President's larger 'Truth in Advertising' agenda. "I'm sick of all their lies," said President Obama, when asked why he ripped off the Suburban name-plate on his Presidential vehicle and replaced it with a bumper sticker reading "Jerk Mobile." The President has disliked corporate doublespeak for many years. It now appears that he has set his reformer-sites squarely on an industry renowned for misrepresenting its product through ads and branding. <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.observer.com/files/full/020507_article_schuerman.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 200px; height: 170px;" src="http://www.observer.com/files/full/020507_article_schuerman.jpg" border="0" alt="" /> </a> "This guy is awesome," said Transportation Alternatives executive director Paul Steely White, as he and President Obama unveiled the Cadillac Bailout XXXL (Obesity Edition). Other names introduced in this first-round of rebrands include the Chevrolet Impaler, the Dodge Stratospheric Ozone Depleter, the Ford Impotenza, the Jeep Mangler, the Chevrolet Asthma, the GMC (Saudi) Envoy and the Pontiac Pen15. ### [Editor's note: I am sure that the TransAlt rename team will appreciate international help for their gigantic task. Send your nominations <a href="mailto:paul@transalt.org">right here</a> to their fearless leader Mr. Steely White who awaits them with real interst. And you tell tell him that we sent you.] Source: Image courtesy of <a href="http://www.observer.com/node/36665">New York Observer article</a>. -- Posted By Eric Britton (Paris, France) to <a href="http://newmobilityagenda.blogspot.com/2009/04/honk-transalt-tasked-with-renaming.html">World Streets</a> at 4/01/2009 11:21:00 AM