<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"> <html> <head> </head> <body bgcolor="#ffffff" text="#000000"> -------- Original Message -------- Shimano sponsors YouTube video contest to promote cycling While certain segments of the cycling market have grown in the past few years, Shimano is well aware that overall levels of participation have remained largely stagnant with fewer newcomers being introduced to the activity than it (and the rest of the industry) would like. Shimano has already launched its innovative Coasting group to help bring more of the mainstream population into the cycling world, and now continues its efforts by sponsoring a YouTube video contest. The 'I want to ride my bicycle' theme is decidedly simple and guidelines are predictably open-ended: "Think of the videos as TV adverts extolling the virtues of bicycling to a mainstream audience. So, go light on Lycra. No techie stuff. No Critical Mass protest vids. No art installations. Just great images of cycling that could make Joe and Joanna Public get out there and ride…for the sheer fun of cycling." Videos must be two minutes in length or shorter, and should be submitted directly to the YouTube competition site <<a moz-do-not-send="true" href="http://www.cyclingnews.com/clickthru.php3?url=http://www.youtube.com/group/BicycleAdCompetition">http://www.cyclingnews.com/clickthru.php3?url=http://www.youtube.com/group/BicycleAdCompetition</a>>. Entries will be evaluated in terms of public popularity as well as off-line judging, and entries must be submitted by the opening day of the Eurobike trade show on August 30, 2007. The winner and two runners-up will be announced at the Interbike trade show on September 24, and will receive a wealth of goodies from Shimano. Additional information is available on the official contest host web site <<a moz-do-not-send="true" href="http://www.cyclingnews.com/clickthru.php3?url=http://quickrelease.tv/?p=39"> http://www.cyclingnews.com/clickthru.php3?url=http://quickrelease.tv/?p=39</a>>. ((<a moz-do-not-send="true" href="http://quickrelease.tv/?p=39%29">http://quickrelease.tv/?p=39)</a>) -- Udo Reisinger Information Specialist Department of City and Regional Planning New East Building <a moz-do-not-send="true" href="http://www.planning.unc.edu">www.planning.unc.edu</a> (phone) 919-962-4782 (fax) 919-962-5206 --- You are currently subscribed to dcrp-students as: <a moz-do-not-send="true" href="mailto:nestupin@email.unc.edu"> nestupin@email.unc.edu</a>. To unsubscribe send a blank email to <a moz-do-not-send="true" href="mailto:leave-15472031-4575032G@listserv.unc.edu">leave-15472031-4575032G@listserv.unc.edu</a> -- Nicolas Estupińan <pre class="moz-signature" cols="72">-- Carlos F. Pardo Coordinador de Proyecto- Project Coordinator GTZ - Proyecto de Transporte Sostenible (SUTP, SUTP-LAC) Cl 93A # 14-17 of 708 Bogotá D.C., Colombia Tel/fax: +57 (1) 236 2309 Mobile: +57 (3) 15 296 0662 <a class="moz-txt-link-abbreviated" href="mailto:carlos.pardo@sutp.org">carlos.pardo@sutp.org</a> <a class="moz-txt-link-abbreviated" href="http://www.sutp.org">www.sutp.org</a> </pre> </body> </html>