[sustran] Re: A number that takes your breath away!

[Pascal van den Noort]

You enthuse me now in woking even harder, Cornie!

Pascal J.W. van den Noort
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Velo Mondial, A Micro Multi-National

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On 30 jan. 2012, at 16:27, Cornie Huizenga wrote:

> Dear All,
> 
>> From time to time you come across a number that takes your breath away. I
> just had another one of those. The last few months we have been working on
> getting sustainable transport on the Rio+20 agenda.  As part of this we
> looked at the current spending by Multilateral Development Banks on
> Transport projects.  We were quite impressed by the total number that came
> up at the end: somewhere between $ 25 and $ 30 billion in 2010.  Mind you
> this includes all transport spending, the sustainable projects and the
> not-so sustainable ones: the BRTs, the metro's, the rural roads and the
> highways.   Then just now I came across the estimated advertising budget of
> major auto companies in 2009 in a recent EMBARQ report:
> 
> $ 21 billion dollars (mind you that does not include advertising for fuel).
> 
> You can see the smile on the face of the auto manufacturers and the
> advertising agencies when they see our efforts to promote sustainable
> transport :-(
> 
> Cornie
> 
> 
> -- 
> Cornie Huizenga
> Joint Convener
> Partnership on Sustainable, Low Carbon Transport
> Mobile: +86 13901949332
> cornie.huizenga at slocatpartnership.org
> www.slocat.net
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