[sustran] Carvertising comes to India

[Todd Edelman]

from http://www.springwise.com/marketing_advertising/cashurdrive/

There are few things we love more here at Springwise than seeing a good 
idea spread. So we couldn't resist mentioning CASHurDrive, a new 
carvertising initiative in India.

We've covered carvertising numerous times over the years, including — 
most recently — Singapore's GottaGetGas effort, which rewards consumers 
with gas for affixing an advertiser-provided decal to their car. Along 
very similar lines, India's CASHurDrive rewards owners with cash or 
petrol vouchers for displaying advertisements on their vehicles. 
Participating advertisers can choose from among 3-, 6-, 9- and 12-month 
campaigns with CASHurDrive. Drivers are screened and monitored for 
minimum monthly mileage requirements, in particular.

The carvertising train appears to be making its way around the globe. 
Who will be first to reap the rewards in your neck of the woods...? 
(Related: Marketplace for consumers willing to wrap their cars in ads 
for cash.)

Website: www.cashurdrive.com
Contact: info at cashurdrive.com

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Todd Edelman
Green Idea Factory,
a member of the OPENbike team

Mobile: ++49(0)162 814 4081

edelman at greenidea.eu
www.greenidea.eu
todd at openbike.se
www.openbike.se

Skype: toddedelman

Urbanstr. 45
10967 Berlin
Germany

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