[sustran] Re: FW: India - Bosch Horn commercial

[Sujit Patwardhan]

Sorry Kanthi,

Not at all convincing.

If you are NOT a car driver and stuck in a traffic jam what do you do?
Justifying blowing the horn (in a manacing manner anyway) implies you agree
with the law of the jungle. It is a warning to non-car users to get out of
the way or else !!

If all are suck in a jam why should any one move aside and make way for the
car? No one moves out of the way for a cyclist or a pedestrian and
Sustainable Transportation Vision is trying to change precisely this
outdated attitude/vision.

The explanation given by the Advertising Agency is nothing but an excuse to
our continuing to accept Car Domination.

Sorry doesn't cut any ice with me.

--
Sujit







On Thu, Nov 19, 2009 at 11:05 AM, Kanthi Kannan <kanthikannan at gmail.com>wrote:

> Dear all
>
>
>
> Greetings!!
>
>
>
> I have contacted the ad agency and here is what they have to say. Please do
> go through it and check whether it is acceptable.  I am personally
> satisfied
> and feel that there is no need to take this up at a different level. ( My
> feeling many of you might not share it).
>
>
>
>
>
>
>
> Regards
>
> Kanthi Kannan
>
>
>
> THOSE WHO WALK CANNOT DECIDE AND THOSE WHO DECIDE DO NOT WALK
>
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>  "Horns are approved standard equipment in all auto products. All Bosch
> products comply with the highest environmental standards worldwide.
> Indiscriminate honking is not a practice Bosch encourages. Nor is it what
> the Bosch Horns TVC promotes. As much as it does not seek to promote
> pedestrian indiscipline.
>
> The commercial  reflects (and possibly exaggerates) what any driver would
> encounter on any given day in most busy city streets: a mob in a heated
> argument in the middle of a narrow road, blocking all traffic, without
> intending to do so. Clearly the mob before the young lady driver in the
> commercial do not pay her any heed and a continue to block the road and her
> path. The volatility of the situation in the commercial is what makes the
> young lady choose to stay in her car and not put herself at any personal
> risk. Her conspicuous, brightly colored car at a standstill, she waits,
> hoping they will notice her clear the road, giving her right of way. They
> don't. She looks helpless. As a last resort she blows her horn. It is
> certainly not a case of indiscriminate honking."
>
>
>
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>
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-- 
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“..each million we invest into urban motorways is an investment
to destroy the city“

Mayor Hans Joachim Vogel
Munich 1970

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Sujit Patwardhan
patwardhan.sujit at gmail.com
sujitjp at gmail.com
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