[sustran] FW: India - Bosch Horn commercial

[Kanthi Kannan]

Dear all

 

Greetings!!

 

I have contacted the ad agency and here is what they have to say. Please do
go through it and check whether it is acceptable.  I am personally satisfied
and feel that there is no need to take this up at a different level. ( My
feeling many of you might not share it).

 

 

 

Regards

Kanthi Kannan

 

THOSE WHO WALK CANNOT DECIDE AND THOSE WHO DECIDE DO NOT WALK

 

 

 

 "Horns are approved standard equipment in all auto products. All Bosch
products comply with the highest environmental standards worldwide.
Indiscriminate honking is not a practice Bosch encourages. Nor is it what
the Bosch Horns TVC promotes. As much as it does not seek to promote
pedestrian indiscipline.

The commercial  reflects (and possibly exaggerates) what any driver would
encounter on any given day in most busy city streets: a mob in a heated
argument in the middle of a narrow road, blocking all traffic, without
intending to do so. Clearly the mob before the young lady driver in the
commercial do not pay her any heed and a continue to block the road and her
path. The volatility of the situation in the commercial is what makes the
young lady choose to stay in her car and not put herself at any personal
risk. Her conspicuous, brightly colored car at a standstill, she waits,
hoping they will notice her clear the road, giving her right of way. They
don't. She looks helpless. As a last resort she blows her horn. It is
certainly not a case of indiscriminate honking."