[sustran] Re: India - Bosch Horn commercial

[Sujit Patwardhan]

Sudhir,

http://www.youtube.com/watch?v=hnzJFp6tfKU

Someone really needs to drag Bosch to court (not just to the Ad Council) for
promoting Noise Pollution. Should we forward it to the Ministry for
Environment? It sure encourages violation of the Noise Pollution Act
--
Sujit




On Tue, Nov 17, 2009 at 9:47 PM, Alan Howes <alan at ourpeagreenboat.co.uk>wrote:

> Thanks for that Todd - brilliant! And I always thought Americans had no
> sense of humo[u]r! <GRD>
>
> Unfortunately, I find it entirely believable that such ads work in India.
> There is an appalling UK motorheads' TV programme called Top Gear, that is
> exceptionally popular in India and a load of other "developing country"
> markets - makes the Beeb a pile in export earnings. :-(
>
> --
> Alan Howes, Dunblane, Perthshire, Scotland
> email:    alan at ourpeagreenboat.co.uk
> tel:        +44 (0)1786 822974
> mobile:  +44 (0)7952 464335
>
>
> -----Original Message-----
> From: sustran-discuss-bounces+alan=ourpeagreenboat.co.uk at list.jca.apc.org
> [mailto:sustran-discuss-bounces+alan <sustran-discuss-bounces%2Balan>=
> ourpeagreenboat.co.uk at list.jca.apc.org]
> On Behalf Of Todd Edelman, Green Idea Factory
> Sent: 15 November 2009 09:42
> To: sustran-discuss at list.jca.apc.org
> Cc: info at bosch.com
> Subject: [sustran] Re: India - Bosch Horn commercial
>
> Hi Rutul,
>
> Bosch could NEVER get away with an advert like that on German television.
>
> In 2007, the satirical Onion publication came up with something on this
> theme: http://www.youtube.com/watch?v=OxgkHQp8Pds
>
> - T
>
> Rutul Joshi wrote:
> > Few days ago, some enthusiasts in Ahmedabad initiated the 'no honking
> day'
> in the city. While some people are trying hard to make such initiatives a
> sucess, the TV commercials preach something else all together.
> > This TV commercial 'promotes' honking as a powerful way to ease
> 'congestion'! From start to the end - this commercial has all the possible
> wrong elements.
> > http://www.youtube.com/watch?v=hnzJFp6tfKU
> >
> > Majority of the roads in metro cities in India have noise pollution above
> 80 decibels. Shouldn't such commercials be banned?
> >
> > best,
> > Rutul.
> >
> >
> > Rutul Joshi,
> > Lecturer, Faculty of Planning and Public Policy,
> > CEPT University, Ahmedabad - 380 009.
> > Contact: +91-79-26302470-134(ext.) Mob: +91-99240 76451
> > www.spcept.ac.in
> >
> >
> >       Connect more, do more and share more with Yahoo! India Mail. Learn
> more. http://in.overview.mail.yahoo.com/
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>
> --
> --------------------------------------------
>
> Todd Edelman
> Green Idea Factory
>
> Urbanstr. 45
> D-10967 Berlin
> Germany
>
> Skype: toddedelman
> Mobile: ++49 0162 814 4081
>
> edelman at greenidea.eu
> www.greenidea.eu
> www.flickr.com/photos/edelman
>
> CAR* is over. If you want it.
>
> "Fort mit der Privatautostadt und was Neues hingebaut!"
> - B. Brecht (with slight modification)
>
> * "Car" is a sub-category of automobile, i.e. one used inappropriately,
> opportunistically or without creativity
>
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>
> --------------------------------------------------------
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> (the 'Global South').
>



-- 
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“..each million we invest into urban motorways is an investment
to destroy the city“

Mayor Hans Joachim Vogel
Munich 1970

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Sujit Patwardhan
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