[sustran] Take a deep breath...

[Carlosfelipe Pardo]

Full text in: 
http://www.economist.com/business/displayStory.cfm?story_id=13381522&source=hptextfeature


  The new people's car

Mar 26th 2009
 From /The Economist/ print edition


    Why the Nano alone cannot solve the mounting problems of its maker

IS THE Tata Nano the car the world has been waiting for, its launch this 
week a moment not only of automotive history but of real social 
significance? Or will it prove to be no more than a dazzling digression 
for its troubled maker? Fifteen months after its unveiling at the Delhi 
motor show, the cheapest and most talked-about car of modern times has 
gone on sale. The plainest version costs 1 lakh (100,000) rupees 
($2,000), as promised by Ratan Tata (pictured above), the head of the 
Tata group and the driving force behind the project. At half the price 
of the next cheapest car on the market (the aged Maruti 800), the Nano 
will bring car ownership to people who would never previously have 
considered it. But it has not been an easy gestation.

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