[sustran] Re: Nissan and city of Yokohama partner to reduce CO2

[Todd Edelman, Green Idea Factory]

Hi,

Will they listen to our ideas? From their press release:

"Nissan firmly believes the solution to sustainable mobility can be 
achieved with electric vehicles. We look forward to working with the 
city of Yokohama to make electric vehicles a sensible, attractive and 
eco-friendly choice for customers," said Carlos Tavares, executive vice 
president of Nissan. 
<http://www.nissan-global.com/EN/NEWS/2008/_STORY/081105-02-e.html>

They do not want New Mobility, they simply want to perpetuate the 
private urban car system. It is obvious to us that the problem with Old 
Mobility is not just about Co2 (but I am sure if they repeat this over 
and over most consumers will be convinced that it is.) And just to make 
sure you get a clearer picture of their (e)mission, please see a few of 
their other press releases from the last week:

Nissan launches new X-Trail in China
<http://www.nissan-global.com/EN/NEWS/2008/_STORY/081103-01-e.html>

Nissan Releases New KIX Mini SUV
<http://www.nissan-global.com/EN/NEWS/2008/_STORY/081030-01-e.html>

All-New 2009 Nissan 370Z Coupe Readies For Debut
<http://www.nissan-global.com/EN/NEWS/2008/_STORY/081029-04-e.html>

If Nissan wants to use their experience, knowledge and capital to only 
make something which is actually new and sustainable, I will be the 
first to send them a C.V.

Thanks,
T



Eric Britton wrote:
> Comment: It strikes me that they are taking a rather easy path in this.
> There is a lot more to CO2/transport reduction than the short list that
> follows here. Pity that we don't have a way of bringing more ideas into this
> one. Eric Britton
>
>  
>
>  
>
>  
>
> Nissan and city of Yokohama partner to reduce CO2
>
> Tokyo, Japan - The Renault Nissan Alliance and the city of Yokohama have
> announced a partnership to study sustainable mobility solutions for
> Yokohama. Under the Environment Model City pilot, Yokohama aims to achieve
> significant CO2 reductions by experimenting with a range of methodologies
> across key sectors, including transportation, housing and renewable energy
> development.
>
> Nissan will introduce an all-electric vehicle in Yokohama by 2010, making
> the city one of the first in the world to offer the vehicle.
>
> The scope of the partnership includes measures to promote eco-driving, a
> study of route navigation systems to alleviate traffic congestion, and
> measures to promote the mass acceptance of electric vehicles, such as
> customer incentives and the development of a vehicle charging
> infrastructure. Nissan has been piloting its Intelligent Transport Systems
> in Yokohama since September 2006, combining telematics and vehicle
> navigation systems. The University of Tokyo is also participating to monitor
> and evaluate the program's progress.
>
> "Through our Environment Model City pilot, we hope to define an innovative
> vision that leads to CO2 reduction, sustainability and improved quality of
> life for our citizens," said Yokohama mayor Hiroshi Nakada. "We look forward
> to a mutually beneficial partnership with Nissan."
>
> Source:
> http://www.canadiandriver.com/thenews/2008/11/05/nissan-announces-zero-emiss
> ion-partnership-in-yokohama.htm
>
>  
>
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>
> The New Mobility Agenda - http://www.invent.newmobility.org 
>
>       Europe:   8/10 rue Joseph Bara,     75006 Paris,  France    
>
>       T:  +331 4326 1323  or  +339 7044 4179   Skype: ericbritton
>
>  
>
> New Mobility Partnerships  - http://partners.newmobility.org 
>
>       USA:      9440 Readcrest Drive   Los Angeles, CA  90210      
>
>       T:  +1 310 601-8468    Skype : newmobility
>
>  
>
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-- 
--------------------------------------------

Todd Edelman
Green Idea Factory

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