[sustran] UITP + UNEP: 'The world is your home' TV ad

[Todd Edelman, Green Idea Factory]

Hi all,

 From UITP:

"UITP and the United Nations Environment Programme (UNEP) have launched 
a joint television campaign to encourage individuals to take public 
transport - a mobility choice that can help reduce the carbon emissions 
that contribute to climate change."

The TV ad is available for viewing/downloading in English, French,German 
and Spanish. It is also possible to get the original and do other 
translations.

See here:  http://www.uitp.org/advocacy/theworldisyourhome.cfm

They did a similar ad in 2005, which is posted on You Tube: 
<http://www.youtube.com/watch?v=mreovKPBsg8>. If you look around you can 
find versions in other languages.

***

Obviously we on these lists know the message well and already 
communicate it to people all the time. So I am curious what people think 
about how this ad will work for others.  Unfortunately - unlike with the 
2005 ad - there is no feedback form on the UITP website.

In lieu of that I am happy to pass along comments to the people at UITP 
who were involved in this.

I am also sending it to people who are not members of these lists - 
"normal people" -  to see what they think. I encourage you to do the 
same... though of course they might see it on TV.

And hopefully people who see the ad don't see any of this: 
<http://www.flickr.com/photos/edelman/sets/72157602171242536/>

Have fun,
T

-- 
--------------------------------------------

Todd Edelman
Director
Green Idea Factory

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