[sustran] Re: Anti-bus ad on bus shelter in South Africa

David King dking at csir.co.za
Mon Oct 15 20:43:11 JST 2007


The ad on the bus shelter is very old, probably at least 10 years, but
just recently a new tv advertisement was released in South Africa by a
certain car company where a bus user greets and says goodbye to everyone
on the bus and gets of at a car dealership where he buys his first car.
I presume the idea they are trying to create is that owning a car is the
next step on the social ladder and as soon as you can afford one, you
don't need to use public transport anymore.
 
 
David King
Researcher
Logistics&Quantitative Methods
CSIRBuilt Environment
Tel:     012 841 2985
Fax:    012 841 3037
Email: dking at csir.co.za
www.csir.co.za

>>> "Andrew M Wheeldon" <andrew at benbikes.org.za> 12/10/2007 16:39 >>>
That article and photo submitted by Lloyd really speaks volumes. I 
personally have not seen that anywhere in SA so maybe it is a thing of
the 
past. The present plan of the Nat Dept of Transport is to promote
cycling 
and Public transport so they would act against those types of
messages.

all the best
Andrew M Wheeldon

MSc Sports Management (Leicester UK)
Managing Director: Bicycling Empowerment Network (BEN)
Resident Representative: Bicycle Partnership Program - I-CE
Tel +27 21 7133634; Fax +27 21 7127492
Cell +27 82 5989178 - andrew at benbikes.org.za 
199 Main Rd Tokai Cape South Africa 7945
PO Box 31561 Tokai Cape South Africa 7966
www.benbikes.org.za - BEN: Promoting the bicycle to address low cost 
transport and improve health
www.cycling.nl - ICE: Advocacy and planning for bicycle-friendly
cities
www.worldcarfree.net - World CarFree Network Member Organisation
----- Original Message ----- 
From: "Todd Edelman, Green Idea Factory" <edelman at greenidea.info>
Cc: "Andrew Wheeldon" <awheeldon at itdp.org>; "Sustran Resource Centre" 
<sustran-discuss at jca.apc.org>
Sent: Friday, October 12, 2007 11:08 AM
Subject: Anti-bus ad on bus shelter in South Africa


> Hi,
>
> See: 
>
<http://greenideafactory.blogspot.com/2007/10/hey-bus-rider-need-car-loan.html>
>
> If someone knows if these shelters are owned by public transport
company, 
> subcontractor or "partner" (e.g. JCDecaux, etc.) please let me know.
I 
> realise that situation may have changed since 2002.
>
> Thanks,
> T
>
> -- 
> --------------------------------------------
>
> Todd Edelman
> Director
> Green Idea Factory
>
> Korunní 72
> CZ-10100 Praha 10
> Czech Republic
>
> Skype: toddedelman
> ++420 605 915 970
> ++420 222 517 832
>
> edelman at greenidea.eu 
> http://greenideafactory.blogspot.com/ 
> www.flickr.com/photos/edelman 
>
> Green Idea Factory is a member of World Carfree Network
> www.worldcarfree.net 
>
> 


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