[sustran] Re: Sao Paulo bans outdoor advertising
Tramsol at aol.com
Tramsol at aol.com
Mon Oct 15 03:46:47 JST 2007
Todd
It is interesting to note that in Barcelona Clear Channel is providing the
bike system as a service - paid for from motoring charges rather than bait or a
poster sites deal, other sites also operate without advertising and thair
Nordic sites, like Barcelona are pressed to expand by demand.
Reviewing the existing Decaux schemes it would appear that there is a
critical density which only the Lyon and Paris schemes make any attempt to meet
(most are under 500 bikes) allowing a city to claim "Look! we're doing it too"
3 French municipal transport operations run their own city bike schemes (or
give that impression) as does one Spanish city, and 4 schemes are clearly run
by not for profit foundations, showing it does not need to be a big
expensive operation if the management detail is right.
Call-a-Bike was taken over by DB after 1year and the UK OYBike has shown a
workable model which has attracted interest from PT operators in a similar
way. OV Fiets is another system, albeit targetted very specifically at
commuters which began with a simple concept simply delivered and has brought NS on
board to grow to over 100 outlets and around 3000 bikes. The only scheme which
I am still intrigued to leran more about is bicincitta -suddenly appearing
in 12 Italian cities this summer, but with onlay a small number of hre points
and bikes.
Pondering greatly...
Dave H
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