[sustran] Re: Sao Paulo bans outdoor advertising

Tramsol at aol.com Tramsol at aol.com
Mon Oct 15 03:46:47 JST 2007


Todd
 
It is interesting to note that in Barcelona Clear Channel is providing the  
bike system as a service - paid for from motoring charges rather than bait or a 
 poster sites deal, other sites also operate without advertising and thair 
Nordic  sites, like Barcelona are pressed to expand by demand.
 
Reviewing the existing Decaux schemes it would appear that there is a  
critical density which only the Lyon and Paris schemes make any attempt to meet  
(most are under 500 bikes) allowing a city to claim "Look! we're doing it too" 
 
3 French municipal transport operations run their own city bike  schemes (or 
give that impression) as does one Spanish city, and 4  schemes are clearly run 
by not for profit foundations, showing it does not need  to be a big 
expensive operation if the management detail is right.
 
Call-a-Bike was taken over by DB after 1year and the UK OYBike has shown a  
workable model which has attracted interest from PT operators in a similar  
way.  OV Fiets is another system, albeit targetted very specifically at  
commuters which began with a simple concept simply delivered and has brought NS  on 
board to grow to over 100 outlets and around 3000 bikes.  The only  scheme which 
I am still intrigued to leran more about is bicincitta -suddenly  appearing 
in 12 Italian cities this summer, but with onlay a small number of hre  points 
and bikes.
 
Pondering greatly...
 
Dave H
 
 



   


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