[sustran] Re: Sao Paulo bans outdoor advertising

[Todd Edelman, Green Idea Factory]

Hi Walter,

Walter Hook wrote:
> It has been a largely popular move in sao paulo, though i personally feel it
> is another example of what frequently happens in politics where instead of
> setting up some optimal and sensible regulatory structure the govt goes from
> one extreme of no regulation to another ezxtreme. 
CAN you please tell me how a place free of advertising is "extreme"?

>  same mayor may pull down
> trolleybus wires because of visual pollution but with less savory impacts on
> other types of pollution. 
GOOD point, but there are solutions for getting electricity or power 
from things besides overhead lines, for trams... and buses.
>  Velib deal w Decaux supposedly cut down the total
> number of billboards by some percentage, making the remaining ones more
> lucrative.
LESS of bad thing, if that is true.

>   TransMillenio as an agency now earning half its money from add
> revenue.  
>   

PLEASE refer to Lloyd's email from the other day about public financing 
and don't forget to take your anti-pragmatism/pro-solidarity vitamins.

- T

p.s. Could someone confirm Lloyd's estimate of Velib costing EUR 1 
million to install in Paris? That figure seems low, but, if true, it is 
about half of the price of ONE new tram or light-rail vehicle.

p.p.s. For perspective, this 
<http://en.wikipedia.org/wiki/Image:FAC_kfir_flight.jpg> is a Colombian 
Air Force Kfir fighter bought used from the Israeli Air Force. The price 
new was 4.5 million dollars.
> -----Original Message-----
> From: sustran-discuss-bounces+whook=itdp.org at list.jca.apc.org
> [mailto:sustran-discuss-bounces+whook=itdp.org at list.jca.apc.org] On Behalf
> Of Lloyd Wright
> Sent: Thursday, October 11, 2007 3:17 PM
> To: 'Global 'South' Sustainable Transport'; 'WCN list'
> Subject: [sustran] Sao Paulo bans outdoor advertising
>
> Given the recent exchange regarding Paris Velib's proliferation of
> outdoor advertising, I thought the following article might be of
> interest.
>  
> http://www.economist.com/business/displaystory.cfm?story_id=9963268
>
> Outdoor advertising
>
>
> Visual pollution
>
>
> Oct 11th 2007
> >From The Economist print edition
>   
[...]

-- 
--------------------------------------------

Todd Edelman
Director
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