[sustran] Re: New Mobility in Paris - Innovatoins profiles for review and comment

[Todd Edelman, Green Idea Factory]

Hi,

The programme in Paris is based on the VeloV programme from Lyon.

In addition to what Dave says, there is the additional issue of what 
kind of advertising would show up on all this JCDecaux property. Cars, 
for example. Stereotypical images of women. Stuff to make people feel 
insecure about what they don't have or if they are a little overweight, 
etc.., like many ads. Street pollution. I am not interested in that kind 
of trade-off.

Here is a similar view on this from someone who lives in Lyon:

<http://blogs.graphicdesignforum.com/chrisd/archives/2006/06/attack_of_the_k_1.html>

Prague has a system - in one district so far - based on the technology 
which is used by OYBike in London.

Another example I like is this from the Netherlands, which is a 
partnership between the rail infrastructure manager and the national 
cycling advocacy organisation. It is a national programme. OV Fiets 
means "public transport bikes": 
<http://www.ov-fiets.nl/engels/index.htm> It has locations at over 100 
railway stations nationwide.

VeloV is an unattended system, available 24 hours a day, which is free 
for the first 30 minutes, but OV Fiets is more of a standard bike rental 
with basic bikes, but one membership is good for the whole country. 
VeloV bikes are special and get diagnosed automatically when parked. So 
there are fundamental differences. OV Fiets is priced at about EUR 3 per 
20 hours, whereas taking a bike on the train back and forth to a city is 
EUR 10. So it is priced right, to give a people a good option to 
bringing their own bike everywhere. It is growing in popularity.

Municipal authorities need to decide if they want to eliminate all types 
of pollution, not one or two at the expense of another. If OV Fiets 
could be a little more flexible and a little more like VeloV it would be 
close to perfect.

- T


Eric Britton wrote:
>
> My fond hope and firm guess is that Dave Holladay will not mind my 
> sharing this posting with you all. These are good points and certainly 
> need to be taken into account in any neural presentation such as that 
> which I am in the process of trying to piece together, not only on the 
> Velib’ project but also the other innovative measures being reported 
> on in my Paris survey
>
> Right under Dave’s good note, you will see the “screening criteria” 
> which I am putting forth as acid tests for each selected measure and 
> recommendation, including, you can bet, Velib’
>
> Comments on all this most welcome – and again I propose that they 
> either be shipped to me privately at eric.britton at ecoplan.org or to 
> the New Mobility Idea Factory via theNewMobilityCafe at yahoogroups.com 
> address. (Otherwise apologies for cross-posting but I do believe there 
> is wide interest here among our different groups. Also please feel 
> free to share more broadly.)
>
> Eric Britton
>
> PS. Review copies are now available for comment.
>
> -----Original Message-----
> *From:* Tramsol at aol.com [mailto:Tramsol at aol.com]
> *Sent:* Friday, May 04, 2007 6:08 PM
> *To:* eric.britton at ecoplan.org
> *Subject:* Battle for the money... on the streets of Paris
>
> Eric
>
> I'm trying to get a picture of what mayhem you may experience in your 
> lovely city when the City hands over almost 2000 on-street advertising 
> sites (worth about E 35 million per year?) to JC Decaux in return for 
> them spending E70m on their Velib cycle hire system.
>
> Currently Decaux are locked in the courts with Clear Channel whose 
> system operates in a similar way and reckon that there was monkey 
> business when the contract was awarded. Both bike hire systems work 
> essentially on the fu8nding delivered by the advertising panels and 
> are the sweeties offered like the e-pissoirs and bus shelters given 
> away by the same companies - to get space for posters in the public 
> realm. The business is generally very dirty in the way that a good 
> exclusive deal for a city is worth a bundle of money.
>
> I am also concerned to find out the likely fate of Roue Libre, 
> supported by RATP, which ires out bikes from rail stations and 
> converted buses, driven to parks and public spaces at weekends and on 
> holidays. It would seem that in one part of the city administration 
> signing up the Velib, they have signed the death warrant for a 
> successful scheme of some 10 years standing.
>
> Can you find out any more/any contacts?
>
> By contrast London has now got OYBike which unlike the Decaux and CC 
> schemes does not come with automatically attached advertising baggage. 
> Unfortunately it does not yet have the backing of TfL's Cycling Centre 
> of Excellence but a number of London Boroughs have installed smaller 
> Pool Bike systems whcih are available to the public, and the 
> University of E London scheme is so successful that within hours of 
> installation - and a week before official launch, it was being used 
> for (late) night-time shopping trips. OYBIke is part of a tendered 
> package for Toronto and is facing the Decaux machine (a huge team 
> flown in) in Chicago (with their 1 person flying economy class...). 
> Dave Wetzel has been trying out the system recently.
>
> Check out www.oybike.com <http://www.oybike.com>
>
> Dave
>
> *Bottom-Line new mobility tests:***
>
>    1. *Traffic reductions*: Does this new mobility tool help to reduce
>       (and especially SOV) car traffic in the city?
>    2. *Environment sustainability*: Does it offer a proven,
>       significant, cost-effective capacity for reducing CO2 and other
>       sources of pollution?
>    3. *Synergies:* Does it synergize with and open up space for yet
>       other new mobility options, reforms and measures?
>    4. *Accessible*: Is it widely accessible and easy to use?
>    5. *Equitable*: Is it affordable and socially equitable?
>    6. *Public space*: Does it help to improve the quantity/quality of
>       public space in the city?
>    7. *Cost effective*: Can it be brought on line at relatively low cost?
>    8. *Fast results*: And show significant results within a single
>       electoral mandate?
>    9. *Replicable*: Is it replicable in other cities (with proper
>       preparation and adaptation of course)?
>   10. *Experience-proved*: Has enough experience been accumulated both
>       in Paris and elsewhere so that cities wishing to look closely at
>       the concept can do so with confidence?
>   11. *Flexible*: Does the approach permit a range of alternative
>       planning, financing and implementation alternatives?
>   12. *Reversible:* Can it be readily and cheaply reversed, or
>       radically restructured or moved to a better location, if it
>       proves somehow unsatisfactory in its performance?
>   13. *Participatory*: Does the project by its nature invite, provide
>       for active public participation and collaboration?
>   14. *Open*: Is that information accessible to diligent professionals?
>   15. *City-transformation*: Is it a ‘city-transforming’ project that
>       can lead to a much more sustainable city and higher quality of
>       life for all?
>
> ------------------------------------------------------------------------
>
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-- 
--------------------------------------------

Todd Edelman
Director
Green Idea Factory

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