[sustran] Re: MMRDA will file PIL to block Tata's Rs1 lakh car

[Todd Edelman, Green Idea Factory]

Hi,

chuwa wrote:
> Thanks to everyone, this thread has been highly stimulating and 
> educating for me.
>
> I hope not to distract the discussion but just chance upon this 
> article (http://thetyee.ca/Views/2007/07/05/NoFares1/) which make a 
> interesting connection back to the current discussion of banning cheap 
> cars. What can be more compelling than "cheap car"? What if instead of 
> banning "cheap car", there is someone offering free & good public 
> buses in Mumbai?
> To go all the ay, perhaps it can be a profitable business model to 
> offer this service for free in exchange of an opportunity to be in 
> touch with the mass. Like JCDecaux sponsor street furniture
REMEMBER their advertising will be likely to pollute in other ways...

> , or Google offer excellent free search engine for the world, both to 
> capture a critical "touch point' with the mass.
> In Singapore, there are several "free" bus routes linking large 
> shopping malls and MRT stations.
THERE are big environmental, social and business problems with large 
shopping malls... I also think they use the "free" buses to "hook" 
people on the malls so that when they get a car they continue to go 
there. People don't not get a car because of one free bus to one mall.

> Mentioned in the article, high quality free bus service in Hasselt, 
> Belgium has been expended 500% since it started in 1996 and now has a 
> ridership close to 4 Millions.
ON the other hand Hasselt is a dream come true.

- T


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-- 
--------------------------------------------

Todd Edelman
Director
Green Idea Factory

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