[sustran] Re: Discipline is needed??

[Ranjith de Silva]

Hi Carlos
 
Yes, I do agree with you that the direct community involvement is much
effective. However, in the process of wider dissemination of the message
(it could be showing how a community manages the problem), the TV ads
reaches much larger recipients. Regarding the cost, the Ad I referred,
was sponsored by an Insurance Company as part of their advertisement
campaign. So virtually, it costs nothing for the promoter.
 
Cheers!
 
Ranjith
 
 
 
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