[sustran] Re: social marketing projects

[roelof.wittink at cycling.nl]

In the nineties the OECD published a report on the Social Marketing of 
Road Safety. I was one of the participants of the OECD expert group for 
this. The report also gives some hands-on advice, but since social 
marketing was new for road safety it does not contain good social 
marketing projects on road safety. 

roelof wittink

On 17 Aug 2004 at 17:04, Lisa Peterson wrote:

> 
> Dear all,
> 
> I™m looking for examples of innovative marketing/social marketing
> projects in the transport sector. How are communities, NGOs,
> governments or others working to change how people think about
> transport? To change travel behavior? I™m most interested in specific
> projects that any of you may know of. Thanks for any ideas.
> 
> Best,
> Lisa
> 
> 
> Lisa Peterson
> 
> Communications Director
> Institute for Transportation and Development Policy
> 
> Subscribe to Sustainable Transport: www.itdp.org
> 
> 115 West 30th Street, Suite 1205
> New York, NY 10001
> Ph: 212-629-8001
> Fax: 212-629-8033
> e-mail: lpeterson at itdp.org
> 
> 

*******************************************************
Roelof Wittink, Director
I-ce = Interface for Cycling Expertise
Trans 3, 3512 JJ Utrecht, The Netherlands
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email (general): i-ce at cycling.nl
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