[sustran] Re: social marketing projects

[Paul Barter]

Lisa

There is of course the new and flourishing area of 'individualised
marketing of travel behaviour change'. 

As a start see http://www.travelsmart.gov.au/index.html for Australian
examples. 

See also www.socialdata.de - they are the pioneers and still the leaders
in this area I believe. 

Paul

Dr Paul A. Barter
Visiting Fellow, Lee Kuan Yew School of Public Policy, 
National University of Singapore
5 Arts Link, Singapore 117570 
Tel: +65-6874 3324;  Fax: +65-6778 1020
Email:  paulbarter at nus.edu.sg
I am speaking for myself, not for my employers.