[sustran] Re: social marketing projects
Todd Alexander Litman
litman at vtpi.org
Wed Aug 18 07:48:44 JST 2004
See the "TDM Marketing" chapter of our Online TDM Encyclopedia
(http://www.vtpi.org/tdm/tdm23.htm). It includes case studies and references.
At 05:04 PM 8/17/2004 -0400, Lisa Peterson wrote:
>Dear all,
>
>
>
>I m looking for examples of innovative marketing/social marketing projects
>in the transport sector. How are communities, NGOs, governments or others
>working to change how people think about transport? To change travel
>behavior? I m most interested in specific projects that any of you may
>know of. Thanks for any ideas.
>
>
>
>Best,
>
>Lisa
>
>
>
>
>
>Lisa Peterson
>
>
>
>Communications Director
>
>Institute for Transportation and Development Policy
>
>
>
>Subscribe to Sustainable Transport: <http://www.itdp.org/>www.itdp.org
>
>
>
>115 West 30th Street, Suite 1205
>
>New York, NY 10001
>
>Ph: 212-629-8001
>
>Fax: 212-629-8033
>
>e-mail: lpeterson at itdp.org
>
>
Sincerely,
Todd Litman, Director
Victoria Transport Policy Institute
"Efficiency - Equity - Clarity"
1250 Rudlin Street
Victoria, BC, V8V 3R7, Canada
Phone & Fax: 250-360-1560
Email: litman at vtpi.org
Website: http://www.vtpi.org
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