[sustran] Re: social marketing projects

[Todd Alexander Litman]

See the "TDM Marketing" chapter of our Online TDM Encyclopedia 
(http://www.vtpi.org/tdm/tdm23.htm). It includes case studies and references.



At 05:04 PM 8/17/2004 -0400, Lisa Peterson wrote:

>Dear all,
>
>
>
>I m looking for examples of innovative marketing/social marketing projects 
>in the transport sector.  How are communities, NGOs, governments or others 
>working to change how people think about transport?  To change travel 
>behavior?  I m most interested in specific projects that any of you may 
>know of.  Thanks for any ideas.
>
>
>
>Best,
>
>Lisa
>
>
>
>
>
>Lisa Peterson
>
>
>
>Communications Director
>
>Institute for Transportation and Development Policy
>
>
>
>Subscribe to Sustainable Transport: <http://www.itdp.org/>www.itdp.org
>
>
>
>115 West 30th Street, Suite 1205
>
>New York, NY 10001
>
>Ph: 212-629-8001
>
>Fax: 212-629-8033
>
>e-mail: lpeterson at itdp.org
>
>


Sincerely,
Todd Litman, Director
Victoria Transport Policy Institute
"Efficiency - Equity - Clarity"
1250 Rudlin Street
Victoria, BC, V8V 3R7, Canada
Phone & Fax: 250-360-1560
Email: litman at vtpi.org
Website: http://www.vtpi.org