[sustran] Re: Pro-bicycle campaigns

[Antony J Plumbe]

Dear Sustrans members,

There are a series of Traffic Advisory Leaflets issued by the 
Department of Transport in the UK that review experience with various 
bicycle schemes/initiatives and even include two bibliographies. While 
these need to be read with some detachment, they may be of interest 
beyond their British local government audience. They can be downloaded 
from:
http://www.roads.dft.gov.uk/roadnetwork/ditm/tal/cycle/index.htm

Tony Plumbe

> Dear Sustran-members
> 
> Here in Santiago, Chile, Ciudad Viva (Living City), our community 
> organization, is currently working with government, municipal and 
> international officials on a bicycle project with support from the Global 
> Environmental Fund (main purpose, reduce greenhouse emissions by 
> campaigning and building infrastructure to get more people moving by bike).
> 
> We are looking for information on how successful pro-bike campaigns have 
> been organized: who has headed these campaigns? What kind of role have 
> non-governmental organizations in general and community groups (parents, 
> sports clubs, unions, neighbourhood associations, organizations of bike 
> users/riders) played in leading or contributing to these campaigns? What 
> are the key ingredients and how should they be organized to get the most 
> out of them (publicity, bike days, safe rides to school campaigns, media, 
> etc.)? What kind of funding packages/systems have proved the most successful?
> 
> We are very interested in the Sustran effort in the UK, with its safe rides 
> to schools, transnet, a new Internet resource for kids, and its national 
> bike network. Is there one central funding process for these or other 
> similar programs, or are funds part of municipal school budgets, or other 
> programs?
> 
> What are the key elements for getting people informed and motivated to use 
> bikes? We are thinking of a good, informative website with maps, tips, 
> safety recommendations and the like, an information centre (or 
> decentralized information via news kiosks, or both?), basic maps, flyers, 
> etc., a pilot program in schools and combined with the Santiago 
> metro/subway. What else should we be thinking of?
> 
> Any suggestions would be greatly appreciated. We're really looking for the 
> nuts and bolts, the kinds of information behind this list, successful 
> campaigns, web pages and the like. As usual, our time to do this is 
> limited, but our willingness enormous, so all pointers will be greatly 
> appreciated.
> 
> Thanks muchly and greetings to all.
> 
> Lake
> 
> Lake Sagaris
> Communications, Ciudad Viva
> 
> 

----------------------
A. J. Plumbe, 
email: a.j.plumbe at bradford.ac.uk
International Development Consultant