[sustran] Re: Re: TDM in Perth, WA - 14% car-driver trip reduction

[kirk bendall]

Hello,
fyi following the West Australian progrms success, Queensland and
Victoria have started TravelSmart programs - see:
http://www.sea.vic.gov.au/travelsmart/
http://www.transport.qld.gov.au/travelsmart

regards,
kirk Bendall
Illawarra/Shoalhaven Transport Devlopment Officer
+61 2 4221 2581

Original message from: Alan Patrick Howes <APHOWES at dm.gov.ae>
>
>Hi Steve - 
>
>That's a pleasant surprise, I'm not sure I knew there was a
transit-prof
>member in Australia. I have not yet been there myself, but have
contacts and
>keep my eye on what goes on, and it seems to me that Australia (some
states
>at least) has some useful experience to share on achieving some of
the
>benefits of UK-style transport deregulation without "throwing the
baby out
>with the bathwater". So please keep posting - though from your job
title I
>suppose you may well not be a transit man.
>
>Yes, it is Travelsmart. I haven't fully read the article properly
myself yet
>(hopefully this [long] weekend - it's Eid Al Adha, the feast of
sacrifice -
>connected with Hajj). And I have only had a quick look at the
Travelsmart
>website. So I don't know how much the article has to say that is new
- seems
>IIRC to be mainly based on an interview with a German guy named Borg
from
>the consultants who developed the individualised marketing technique.
>
>I will get the item scanned and send it off in the next few days - a
lot of
>sustran-ers want to see it.
>
>(The quoted 14% decrease in car-driver trips must be from a pretty
high
>base, surely? But I'm not yet clear how large a part of Perth they
are
>talking about.)
>
>-- 
>Alan P Howes, Special Transport Advisor, 
>     Dubai Municipality Public Transport Department
>aphowes at dm.gov.ae
>Tel:    +971 4 286 1616 ext 214
>Mobile: +971 50 5989661
>
>
>> -----Original Message-----
>> From: stevepiotrowski [mailto:spiotrowski at transport.wa.gov.au]
>> Sent: Tuesday, February 19, 2002 5:30 AM
>> To: Transit-Prof at yahoogroups.com
>> Subject: [Transit-Prof] Re: TDM in Perth, WA - 14% car-driver 
>> trip reduction
>> 
>> 
>> Hello Alan:
>> 
>> I would be interested in seeing the article as well.
>> 
>> I think you are referring to the 'Travelsmart' initiatives that are
>> ongoing in Perth.  It is an individualised marketing program where 
>> a large number of households in a targeted area are contacted and 
>> provided with information about public transport, walking and
cycling.
>> 
>> The program has been successful so far, with a (reported) increase
in 
>> the number of walking, cycling and public transport trips in the 
>> targeted areas which is very encouraging.  However, it must 
>> be kept in 
>> mind that:
>> 
>> 1. The percentage increases are off a low base; and
>> 2. There is no way of knowing if the results of the marketing will
be 
>> short-lived or not.  Only time will tell.
>> 
>> There are some in Perth who believe that Travelsmart is the answer
to 
>> our future transport mobility problems.  The reality is that it is 
>> moving us in the right direction, but only by a small amount.
There 
>> are a lot of other things that we need to be doing to achieve 
>> our mode 
>> split targets (like transit priority measures, and pricing policies
>> which reflect the true cost of driving a car).
>> 
>> Regards,
>> Steve Piotrowski
>> Project Manager,
>> Future Perth Strategic Transport Evaluation
>> Perth, WA, Australia
>> spiotrowski at transport.wa.gov.au
>> 
>> --- In Transit-Prof at y..., Alan P Howes <alaninthegulf at y...> wrote:
>> > The latest issue (to reach me) of the UK transport magazine LTT
has 
>> an
>> > item on the above - also quotes 17% increase in PT trips, 61% 
>> cycling,
>> > 35% walking.
>> > 
>> > Anyone interested in seeing it? I could scan it.
>> > 
>> > I was particularly thinking of Todd Litman - not sure which list 
>> he's
>> > on.
>> > -- 
>> > Alan & Jacqui Howes, Dubai, UAE (Otherwise Perthshire, Scotland)
>> > alaninthegulf at y... (Alan)        cybermog57 at y... (Jacqui)
>> > http://www.users.zetnet.co.uk/alanhowes/  [Needs Updating!]
>> 
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>.
>


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