Brainpower needed

[Jain Alok]

How about "car-rest day" with some catchy slogan "Your car also deserves a
rest".

Alok Jain
Hong Kong
-----Original Message-----
From: tabnet [mailto:eric.britton at ecoplan.org]
Sent: March 3, 2000 12:28 AM
To: sustran-discuss at jca.ax.apc.org
Subject: [sustran] Brainpower needed


Dear Friends,

We are trying hard to arrange some high profile, successful follow-ups to
last week's impressive Bogotá  Car Free Day experience, including in North
America.  This note concerns a specific problem we face if we are ever going
to make some near term inroads there.  Here's the problem that we need your
help with.

For a variety of reasons, we need to find a new name for any such
demonstration projects there. If we are so bald as to call it a "Car Free"
Day in the States, we know in advance that we are going to have a lot more
enemies and resistance than friends and support. But we want to take
advantage of our momentum and do something there now, and so... we need to
find a new name for our event.

We do know what we want: (a) to get 'all' the cars out of the traffic stream
for one thoughtful day, while (b) encouraging a multiplicity of innovations
and careful, open, public inspection by any and all over that same period.

One suggestion I pondered momentarily was that of a "Clean Transport Day",
to which my reaction was (predictably?) less than tepid and for reasons that
I am confident the members of this group will well understand.

Of course something like "Sustainable Transport Day" might be an idea, but
who in the world knows what "sustainable" means?

So, not to put too fine a point to this... HELP!!!

Eric Britton

ecopl at n___technology, economy, society
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